Permanent Profitability 101
Your pathway to financial clarity & confidence
Are you wondering where your money’s going or what your numbers actually mean?
It’s time to ditch feeling how your finances are going and the guesswork around your numbers and finally feel in control of your business finances
If you’ve ever felt confused about your business finances, unsure where your money is going, or just "felt" like finances were ok (or not ok!) — this course is for you. Designed to empower rural and regional business owners, Permanent Profitability 101 will help you feel clear on your finances, set up Profit First the right way, and feel confident about what’s coming in, what’s going out, and what to do next.
You’ll finish feeling clear and confident, with:
-
A clear understanding of your business income and expenses
-
A simple, customised Profit First setup that works for you
-
Clarity on your real financial position — no more guessing or feelings
-
Confidence to make informed financial decisions
-
Practical tools and systems to stay on track moving forward
WHICH BRINGS ME TO THIS QUESTION...
What does your relationship with money look like right now?
Are you in a perpetual state of stress worrying about paying yourself, paying your staff, paying your BAS, paying your tax bill and uncertainty about what money you need to keep your business operating?
Or maybe you feel stressed and ashamed because you’re unsure how to manage your money.
You are a business owner, doesn’t that mean you should automatically know how to manage your finances?
(Quick tip: The answer is No, it doesn’t mean you automatically know unless your skill set is specifically finances and money, your true talents lay elsewhere)
This is for you if....
- You’re stuck in the feast-or-famine cycle
- You feel nervous every time you check your bank account
- You’re not sure what your business needs to earn to stay afloat
- You’re doing the bookkeeping but don’t really understand what the numbers are telling you
- You’re ready for a better way
- You need someone to break it down simply
I created this course because I’ve seen how many amazing rural and regional business owners feel unclear when it comes to their money and their numbers. You’re not bad with money—you just haven’t had the right tools or support.
Permanent Profitability 101 gives you the clarity and confidence you’ve been missing
It’s not set in stone but you need to TAKE ACTION!
What we cover:
Profit
Create a financial plan that supports your goals—not just your to-do list.
Set clear, realistic goals and assess where your business is at right now. You’ll also start building a financial support team around you—because understanding your numbers doesn’t mean doing it all yourself.
Plan
Create a financial plan that supports your goals—not just your to-do list.
Here we’ll set clear, realistic goals and assess where your business is at right now. You’ll also start building a financial support team around you—because understanding your numbers doesn’t mean doing it all yourself.
Prepare
Sort out the foundations so your business has room to grow.
This module is all about getting the numbers right. We’ll tidy up your bookkeeping, make sure everything is accurate and up to date, and help you start thinking like the CEO of your business—because how you manage your money matters just as much as how you make it.
Prosper
Shift your mindset to support lasting profit and confidence.
This final module brings it all together by focusing on mindset. You’ll work through the beliefs and habits that have been holding you back, and start showing up in your business with more clarity, calm, and confidence when it comes to money.
Yes! I'm Ready For Permanent Probability.
Permanent Profitability 101 is your first step in taking that action
What would your life look like if your stress over your finances disappeared?
Would you be able to be more in the moment when spending time with your family? Would you sleep better?
How much happier would you be?
Join the program and make that feeling your new reality!
Hello, I’m Tracy Brockhoff
I help regional and rural business owners (just like you) move from financial confusion to confidence, using simple systems that make sense—no jargon, no shame, and no more doing it all on your own.
If you’ve been managing your money the traditional way—with one or two bank accounts and a lot of guesswork—you’re not alone. I’ve been there too. That’s why I created Permanent Profitability 101: to give you the exact tools and processes I use with my clients (and in my own business) to create lasting profit and clarity.
Inside this course, I’ll walk you through Profit First step-by-step so you can have a business that brings you clarity, calm, and financial consistency — not just once, but permanently.
-
Set finance goals that are real and achievable
-
Pay bills and commitments with confidence
-
Know exactly how much you can pay yourself
-
Understand your numbers—and trust them
-
Build a business that’s stable, profitable, and sustainable
Are you an action taker who is ready to change the way you manage your finances by implementing Profit First?
HERE’S HOW I’LL GET YOU THERE IN JUST 12 WEEKS
Weekly 30-45 minutes Zoom Calls Personalised accountability and support Step by Step Profit First Implementation Easy-to-understand spreadsheets, workbooks & call recordings Facebook group for questions & support between meetings (12 weeks access) Limited to 8 attendees for personalisation
Finish with a clear plan & renewed financial confidence
You will have clarity over your cash flow
You will have a permanently profitable business
You will have Profit First implemented into your business
You will understand your finances
You will have developed new money and mindset habits
You will have a system and processes that make it simple
You will be ready to celebrate your first quarterly distribution